Tuesday, December 13, 2011

Sunday, December 11, 2011

Brett "Sweet Tooth" Nelson

SLAP is doing an "sweet" series on one of my best buds Brett "sweet tooth" Nelson. It started on Friday, but im going to wait to post them all in one shot, since i dont blog on the regs. Check these out and SUPPORT his music.

Sunday, November 13, 2011

I'll Be Gone Till November…

Been on a crazy grind since August, between AKQA, Roughneck, and the Fam I've seriously had no days off. So I thought I would hit ya'll with a Mega Post to give you some highlights from the past few months.

One of the big reasons things became so busy in August was the ATTENTION I received from my Degree Dept. for my Senior Project a complete re-brand, case study, and fully functioning Interactive Campaign for Southwest Airlines.

We've been workin with Team Jaded for awhile on It's a Rough Life.
On Oct. 6th we released the first episode of the pilot season and
are currently on Episode 6.

Ep:01 The Rough Side of Utah pt.1

Ep:02 Rough Side of Utah pt.2
Ep:03 Rough Side of Utah "Finale"
Ep:04 The Phoenix Saga Begins
Ep:05 The Road to Cowtown

Ep:06 MIA

There was a calender miscommunication with this years BART TOUR, so we had little to no time to promote.I figured a short promo spot would be more effective than a flyer. Thanks to some outside help from Marc Secher and Greg Hansen, I was able to squeeze this one out, CLOSE TO 2K HITS IN 5 DAYZ with embeds even in Japan and Germany…NOT BAD.

Halloween was off the hook, lyric went "full" Dracula and Audi dropped this sweet commercial a few days before. It was all done in San Francisco in-house by AKQA & AKQA Film SF. Originally intended to just be seeded through digital channels and social media, it was loved so much that it ended up in Audi's national cable TV rotation!

Monday, August 15, 2011

Champagne Dreams & 40oz Wallets! We have a shoe! #WeOutHere

Saturday was my bday and the release of Roughneck's 13 Anniversary shoe
I worked on with C1RCA COMBAT My buddies at TeamJaded put together
a recap of the release at DLX on Market St.

Tuesday, July 26, 2011

Stay In Front.

There is nothing I don't love about this. Everything about the intro describes the film title, especially because its filmed as if the team is bombing a hill the entire time.That type of thinking and composition blows my mind, add perfect audio, title animation, location, skaters, tricks...nuff said.

Im hyped on BLVD and their Art Dept.

Tuesday, July 19, 2011

A Business Without a Sign is a Sign of No Business.

@steveESPOpowers has been a huge inspiration to me since i was a "younger one", Was hyped to see him talkin bout painting Coney Island. #iMissNY like that bitch in #SexintheCity #noHomo

Tuesday, July 12, 2011

Macintosh #Throwback.

Had to make a splash page for my domain while I get things situated,
decided to go 1984 with the #OG MAC 128 away message.

Definitely going to make a whole desktop and icons soon, been
wanting to do some b&w, 8-bit, pattern type shit.

Tuesday, July 5, 2011

Monday, July 4, 2011


Dropped a SUMMER PREVIEW of the new @roughneck97 rebrand and
season ive been working on.

CLICK HERE or the image above to peep.

BBQ for Freedom with the @LOWCARD homies!

Saturday, July 2, 2011


This Dude definitely helped me look at N.Y. and all of the cities ive lived in a different way. Hope SLAP does more of these!


Most dont even know what this dude did for skateboarding.
Crazy livin in S.F. when this happened…Rest in Paradise.

Wednesday, June 22, 2011

Saturday, June 18, 2011


My homies at @TEAMJADED just dropped their new
reel with lots of Roughneck footage and flashbacks.

They also just won a silver Telly Award for the PROMO
they did for DWNTWN. CLICK HERE or the IMAGE ABOVE
to peep the new reel.

Sunday, May 22, 2011

Paradise Park Days

Zach rippin the park via the @paradisewheels homies

Friday, May 20, 2011


Not typically into @THEHUNDREDS but I definitely would rock this


For one of my finals I did a case study of the LA Punk scene around its beginning .
I came up with a new promotional avenue/gimmick that still fell into the bands
limitations and parameters in 1976.

For part of my final i created an instillation of a 11 x 17 missing poster that the
band could have put up all over the sunset strip. The poster/flyer was designed
to mimic a missing poster for a "RUNAWAY" at the time. It also tells a story,
which would create a buzz or hype around the bands name, especially because
Joan was a minor at the time. To seal the deal i added the DIY "tear a number
strips" with their manager at the time Kim Fowley's name on them.

RIP Macho Man Randy Savage

Monday, May 2, 2011

Friday, April 29, 2011


The boyz from @drumsnammo gots the ill beats. Comin out of the @swtbrds camp in Sacto these fools are definitly cookin up greatness. This video will do all the talkin... Beat is so sick, flow is off the chain: C+ has sounds of almost a Nor-Cal Nipsey. and the video seals the deal; classic hometwon hip-hop nod, but sacto all day wit the tacqueria truck. gots to give props to the homies @Lurkhard who laced 'em up with the ill kit...Go DWNLD their album for FREE

Zach got some FACE TIME

#zachLyonsIsADick #zacharia

Wednesday, April 20, 2011

Saturday, April 9, 2011


When @sidLee commisioned @123klan to do some Adidas logos, I defenitly gave my nod to Montreal. But their reel this year is so ste! Great transitions and motion too already sick graphics! "123 Klan aint nuttin to fuck wit...Aye."


LUD DIS SHIT! Beat is so sick and simple! Shit still sets NY off! and Don't hate on Diddy and the REMIX; these fools wouldnt get on this if there wasnt a remix.Ghostface, Keith Murray, and the motha fuckin MAC, end of discussion. Also you can tell they just brought a rack of different mink & furs in for the video shoot, because Keith Murray is wearing the most lunchin hooded poncho fur...#SWAG

Wednesday, April 6, 2011

Orange Pride!

"They taught me the value of serving others."

Friday, April 1, 2011


REAL's "Since Day One" Premiered last night...The Berrics
did a three part segment that was pretty nastaligic. Take it
or Leave it they did the damn thang! Way hyped on Detta's
interview in Part Three. CLICK HERE or the Image for Part One.

Part Two
Part Three

Friday, March 18, 2011


@HeelBruise has been killin it lately. Still stoked that they use the antihero/blackflag font better than antihero


PREMIERING [at] UNDERSKATEMENT 2011 » Follow @roughcutzsf , @roughneck97 and @teamjaded for details.

"You Got A No No"

An oldie, but a goodie, cam a across it again since ive been doin so much motion this week. But this video has alot to do with were I'm at today.

Livin in New York @groteskito was a huge inspiratiojn to me. We both share an anal retentive interest in sports history and paraphernalia, specifically baseball. @NOMASNYC is sort of the brainchild of that obsession and when I was able to see motion and audio bring this shit to life I was hooked.

Sunday, February 20, 2011

Friday, January 14, 2011